![]() “We may try to generate an improved title” You can’t know exactly how relevant your title and meta description are to a specific search query. ![]() While you can edit the page title and page description, you can’t control how everything about your website is displayed in Google’s search results. Google Sometimes Ignores Your Page Titles And Page Descriptions (Google displays as many characters as it can fit into a block element that’s about 600 pixels wide.)īut, while you don’t absolutely need to use these meta tags, they are very worthwhile to your users. Google may also display a different description on desktop and mobile. ![]() What gets displayed is also device dependent. As usual the algorithm behind this decision is a big secret. So what you see isn’t what every searcher sees for every query. Google actually determines what is most relevant for a particular search. Google will use different descriptions for different search queries if it thinks it will help searchers find what they want. I say MAY here because what Google displays is query dependant. If your website appears in a search results page, the title tag and description may appear in the first line of that result. John Mueller: page content is the most important ranking factor
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